thatDot turned to PACE
to get rid of any anomalies
in its product launch

Background

thatDot is revolutionizing streaming data analysis and anomaly detection, picking up where metrics based systems leave off. Using proprietary technology, thatDot Anomaly Detector analyzes streaming categorical data and provides context analysis, surfacing only the most unique and surprising events.

Context

Since its inception in Portland Oregon in 2009, the natural path for this highly innovative silicon forrest tech start-up has been to focus on developing its core technology. When the team felt ready to go-to-market, it had a lot to plan for.

The solution

thatDot turned to PACE to help on its product launch. With a co-creation approach, PACE helped on the execution of the following:

  • Brand positioning and declination
  • Message map, tone of voice
  • Product launch planification

The results in 30 days

  • 1Product launch planning and execution support
  • 10Content co-writing updates and brand identity reinforcement
  • 5Product marketing collaterals creation including product sheet
  • 3Production factory support: graphic design, web design, art direction
  • 1Bottom line: first “book a demo” meetings registered and brand assets consolidation

XD motion turned to PACE
to pivot from being a service provider
to a product selling company

see case

thatDot turned to PACE
to get rid of any anomalies
in its product launch

see case

Contact

Contact