Innovation is central to anything XD motion does and thanks to its field of expertise and very specific type of services, the company developed through the years internal solutions to meet its customers expectations. This is how the company invented and developed the flycam (a revolutionary 3 axis cablecam used in stadiums around the world), the tethered drone and the ARCAM IO.BOT robot. After more than 10 years providing services around the world, XD motion executives wanted to explore opportunities to market and sell its in-house solutions. In a nutshell, the question was “how and what would it take for us to become a product selling company?”